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Motor Finance Claims Pembrokeshire — FCA Investigation

Last updated: 27 February 2026

Pembrokeshire — mlj.org.uk — Photo by Anthony 🙂 on Pexels

Pembrokeshire, a Welsh principal area with a population of 125,100 (ONS Census 2021), has an estimated 11,822 drivers who may have been affected by motor finance mis-selling from 6 April 2007 to 1 November 2024 (calculated using ONS Census 2021 population data and FCA estimates). The Financial Conduct Authority (FCA) has launched an investigation into this issue, aiming to identify instances of improper sales practices by dealerships across the region. ## How Motor Finance Mis-selling Affected Pembrokeshire Dealerships in Pembrokshire such as Sinclair Motor Group Pembrokeshire, Nathaniel Cars Pembrokeshire, Day's Motor Group Pembrokeshire, and Wessex Garages Pembrokeshire sold Personal Contract Purchase (PCP) and Hire Purchase (HP) finance agreements to local residents. Major lenders operating in the area include [Black Horse](https://mlj.org.uk/lenders/black-horse) (Lloyds Banking Group), MotoNovo Finance, Close Brothers Motor Finance, Santander Consumer Finance, Barclays Partner Finance, and [Alphera](https://mlj.org.uk/lenders/alphera-financial-services) Financial Services (BMW). These dealerships and lenders were part of a larger network where mis-selling practices allegedly occurred. ## The FCA Motor Finance Investigation The FCA has been investigating discretionary commission arrangements that may have led to the mis-selling of motor finance agreements. According to the FCA's estimates, 12.1 million eligible agreements (FCA, March 2026) (FCA, March 2026).5 billion across the UK (FCA estimate). The investigation period covers agreements from 6 April 2007 to 1 November 2024. ## How Pembrokeshire Residents Can Check Their Finance Agreements To determine if you have been affected by motor finance mis-selling, residents of Pembrokeshire should review their finance agreements. Focus on the dates and the lender involved in your agreement. Gather all relevant documents such as contracts, loan agreements, and any correspondence with lenders or dealerships. If you believe there was an overcharge due to improper sales practices, further investigation may be necessary. ## How to Complain Directly to Your Lender for Free Residents of Pembrokeshire who suspect they have been affected by motor finance mis-selling can complain directly to their lender without incurring any costs. Major lenders such as Black Horse (Lloyds Banking Group), MotoNovo Finance, Close Brothers Motor Finance, Santander Consumer Finance, Barclays Partner Finance, and Alphera Financial Services offer free complaint procedures. You do not need a claims management company to handle your case; you can manage the process yourself or seek advice from legal information directories such as MLJ.org.uk (MLJ). If your lender's response is unsatisfactory, you can escalate your complaint to the Financial Ombudsman Service (FOS), which offers free and impartial dispute resolution for financial services. ## Sources and References - Financial Conduct Authority (FCA) - Financial Ombudsman Service (FOS) - Office of National Statistics Census 2021 (ONS)

Car Finance Compensation in Your Area

The FCA confirmed that 12.1 million motor finance agreements across the UK qualify for compensation. The FCA-estimated scheme average of £829 per eligible agreement per agreement, totalling £7.5 billion in redress. If you took out PCP or HP car finance between 6 April 2007 and 1 November 2024, your agreement may be eligible regardless of where you live in the UK.

The final deadline to complain is 31 August 2027. You can complain to your lender directly for free. You do not need a claims management company.

Frequently Asked Questions

How many drivers in Pembrokeshire might have been affected by motor finance mis-selling?

Based on calculations using ONS Census 2021 population data and FCA estimates, it is estimated that around 11,822 drivers in Pembrokeshire may have been impacted by motor finance mis-selling between 6 April 2007 to 1 November 2024.

What should I do if I suspect my motor finance agreement was sold incorrectly in Pembrokeshire?

If you believe your motor finance agreement was sold incorrectly, the first step is to review your contract and understand your rights. You can complain directly to your lender for free without involving a claims management company.

What are some common signs of motor finance mis-selling in Pembrokeshire?

Common signs include being sold a finance agreement that does not match your needs, paying excessive fees or interest rates, and receiving unsuitable advice from dealerships such as Williams & Morgan Motors in Haverfordwest.

How can I find out if my motor finance contract was mis-sold in Pembrokeshire?

You should review your agreement carefully for any discrepancies or unfair terms. It is also advisable to seek independent legal advice from a solicitor who specializes in financial services law based in Pembrokeshire.

Important: MLJ.org.uk is an independent information resource. We are not a claims management company, solicitor, law firm, or financial adviser. We do not process claims, take fees, or provide advice. Where the law gives you a right to complain or claim directly (to a lender, council, FOS, court, or regulator), you can do so without paying a third party. MLJ.org.uk is operated by Copious Ltd, registered in England and Wales, company number 11437826.