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Ashford, a town located within Kent in the South East region with a population of 133,600 (ONS Census 2021), has an estimated 12,625 residents who may have been affected by motor finance mis-selling between 6 April 2007 and 1 November 2024 (calculated using ONS Census 2021 population data and FCA estimates). Motor finance agreements, such as
Personal Contract Purchase (PCP) and
Hire Purchase (HP), were widely offered through local dealerships in Ashford. The Financial Conduct Authority (FCA) launched an investigation into these practices following concerns about
discretionary commission arrangements that may have misled customers.
## How motor finance mis-selling affected Ashford
Dealerships such as Caffyns Ashford, Harwoods Ashford, Lookers Ashford, and Hendy Group Ashford were among those selling PCP and HP finance products to residents of the town. Major lenders operating in the area include
Black Horse (Lloyds Banking Group),
MotoNovo Finance,
Close Brothers Motor Finance,
Santander Consumer Finance, Barclays Partner Finance, and
[Alphera](https://mlj.org.uk/lenders/alphera-financial-services) Financial Services (BMW). These dealerships and lenders played a significant role in the motor finance market within Ashford during the specified period.
## The FCA motor finance investigation
The FCA's investigation uncovered that some car retailers received discretionary commission payments from major lenders when they sold PCP or HP agreements. This arrangement may have incentivised dealers to push customers towards these financing options, even if a different type of agreement would have been more suitable for the customer’s needs and circumstances. The investigation found that 12.1 million eligible agreements (FCA, March 2026) by this practice (FCA estimate), with an average mis-selling charge of £829 per agreement, totalling £7.5 billion (FCA estimate).
## How Ashford residents can check their finance agreements
Ashford residents who suspect they may have been a victim of motor finance mis-selling should review their finance agreements and any associated documentation to identify potential issues. Key dates to consider are from 6 April 2007 to 1 November 2024, when the discretionary commission arrangements were in place. Collect relevant documents such as loan agreements, payment schedules, and communications with lenders or dealerships. These will be crucial for making a complaint.
## How to
complain directly to your lender for free
Residents of Ashford who believe they have been affected by motor finance mis-selling can lodge complaints directly with their lender without the need for a
claims management company. The major lenders operating in Ashford include Black Horse, MotoNovo Finance, Close Brothers Motor Finance, Santander Consumer Finance, Barclays Partner Finance, and Alphera Financial Services (BMW). You do not need to use a claims management company; instead, you can file your complaint with the lender for free.
If your initial complaint is unresolved or if you receive an unsatisfactory response from the lender, you can escalate the matter to the
Financial Ombudsman Service (
FOS) for further review. The FOS provides a free and impartial service to help resolve disputes between consumers and financial organisations.
## Sources and references
- ONS Census 2021
- Financial Conduct Authority estimates (2024)
- Financial Ombudsman Service
Car Finance Compensation in Your Area
The FCA confirmed that 12.1 million motor finance agreements across the UK qualify for compensation. The FCA-estimated scheme average of £829 per eligible agreement per agreement, totalling £7.5 billion in redress. If you took out PCP or HP car finance between 6 April 2007 and 1 November 2024, your agreement may be eligible regardless of where you live in the UK.
The final deadline to complain is 31 August 2027. You can complain to your lender directly for free. You do not need a claims management company.