Home › GAP Insurance › WMS Group — GAP Insurance Mis-Selling Guide

WMS Group — GAP Insurance Mis-Selling Guide

Last updated: 26 April 2026

WMS Group, a provider of GAP insurance and warranty products through dealer networks, has been implicated in the widespread mis-selling of GAP insurance. Consumers who purchased GAP policies from WMS Group may have paid inflated prices for coverage that could be obtained more cheaply elsewhere. Understanding how this mis-selling occurred and what to do if you suspect it happened to you is crucial.

What is WMS Group?

WMS Group Ltd offers Guaranteed Asset Protection (GAP) insurance and warranty products through a network of automotive dealerships. Their GAP insurance policies are designed to cover the difference between the market value of your car, as determined by your insurer in case of total loss, and what you still owe on your finance agreement. This coverage can be particularly important for new or nearly-new vehicles where depreciation is high.

How GAP Insurance Mis-selling Works

GAP insurance mis-selling often occurs when consumers are pressured into buying policies at the point of sale without being aware of cheaper alternatives available online. The Financial Conduct Authority (FCA) found that dealer-sold GAP policies can cost £300-£500, while similar coverage is available for as little as £50-£150 from independent providers. This discrepancy is due to the high commissions paid by insurance companies under a discretionary commission arrangement (DCA), which incentivises dealers to push customers towards these expensive policies.

consumers are frequently not given adequate cooling-off information or alternatives at the time of purchase. The FCA ruling has now banned dealerships from selling GAP insurance at the point of sale starting September 2024. This means that anyone who purchased a policy before this date may have been misled about the true cost and availability of cheaper options.

How to Complain About a WMS Group GAP Policy

If you believe you were mis-sold a GAP policy by WMS Group, it is important to file a complaint directly with them. You can do so through their official complaints page at https://www.wmsgroup.co.uk/complaints. This process is free and does not require the involvement of any claims management company. Providing detailed information about your purchase and any issues you faced will help WMS Group understand and address your concerns effectively.

Your Cooling-off Rights

Consumers have a 14-day cooling-off period during which they can cancel their GAP insurance policy and receive a full refund. To exercise this right, you should contact WMS Group as soon as possible to inform them of your decision. Make sure to keep all documentation related to the purchase and cancellation process for reference.

What to Do Next

If you suspect that you were mis-sold GAP insurance by WMS Group or any other provider, gather all relevant documents such as sales receipts, policy agreements, and any correspondence with the company. Review what you paid for your GAP policy compared to independent quotes available online. Once you have this information, proceed directly to filing a complaint using the provided contact details.

Sources and references

Financial Conduct Authority (FCA): Ruling on GAP insurance mis-selling practices
WMS Group Ltd: Complaints page https://www.wmsgroup.co.uk/complaints

Frequently Asked Questions

What is WMS Group's policy on GAP insurance mis-selling complaints?

WMS Group encourages consumers to review their GAP insurance policies thoroughly. If you believe you have been mis-sold a policy by WMS Group, you can make a complaint directly to them free of charge.

How long do I have to cancel my GAP insurance with WMS Group?

You generally have a 14-day cooling-off period from the date of purchase during which you can cancel your GAP insurance policy without any penalty or obligation. This is important for reviewing whether the product was suitable and fairly priced.

What should I do if I suspect my GAP insurance with WMS Group was mis-sold?

If you believe your GAP insurance from WMS Group was mis-sold, it’s advisable to contact them directly to discuss the issue. You do not need a claims management company; many financial institutions provide resources and support for addressing complaints internally.

Are there specific protections in place against GAP insurance mis-selling?

Yes, regulatory bodies such as the Financial Conduct Authority (FCA) have implemented guidelines to prevent unfair sales practices. These regulations include ensuring that consumers are given adequate information about cheaper alternatives and a proper cooling-off period.

Important: MLJ.org.uk is an independent information resource. We are not a claims management company, solicitor, law firm, or financial adviser. We do not process claims, take fees, or provide advice. Where the law gives you a right to complain or claim directly (to a lender, council, FOS, court, or regulator), you can do so without paying a third party. MLJ.org.uk is operated by Copious Ltd, registered in England and Wales, company number 11437826.